Wayne State University School of Business Administration

Attila Yaprak

Professor of Marketing and International Business

aa4506@wayne.edu
(313) 577-4842

Academic Degrees

  • Ph.D., Georgia State University, 1978
  • MBA, Indiana University, 1973
  • BS, Indiana University, 1971

Teaching Interests

  • International Business
  • International Marketing
  • Marketing Theory
  • Marketing Strategy
 

Research Interests

  • Cross-national consumer behavior
  • International strategic alliances
  • International marketing strategy
  • Marketing in emerging economies
  • Marketing research

Professional Experience & Certification

  • Professor of Marketing at Wayne State University for the last 30 years

Publications & Presentations

Book:

  • International Market Research: Concepts and Applications, (2008), Business Expert Press [co-authored with S. T. Cavusgil, G. Knight, and J. Riesenberger].

Journal Articles [last 3 years only]:

  • Culture Study in International Marketing: A Critical Review and Suggestions for Future Research, International Marketing Review, 25, 2, 215-229 (2008).
  • Product Modularization Considering Cost and Manufacturability of Modules, International Journal of Industrial Engineering, 15, 2, 132-142 (2008) [co-authored with B. Nepal, N. Singh, and L. Monplaisir].
  • How do Business Groups Function and Evolve in Emerging Markets, Advances in International Marketing, 17, 275-294 (2007) [co-authored with B. Karademir and R. Osborn].
  • Conflict and Collaboration in Headquarters-Subsidiary Relationships: An Agency Theory Perspective on Product Rollouts in an Emerging Market, International Journal of Conflict Resolution, 17, 4, 332-351 (2006) [co-authored with B. Tasoluk and R. Calantone].
  • Alliance Orientation: Conceptualization, Measurement, and Impact on Market Performance, Journal of the Academy of Marketing Science, 34, 3, 324-340 (2006) [co-authored with D. Kandemir and S. T. Cavusgil].
  • A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States, Journal of International Marketing, 14, 1, 23-48 (2006) [co-authored with C. A. Solberg, and B. Stoettinger].
  • Learning from Experience in International Alliances: Antecedents and Firm Performance Implications, Journal of Business Research, 58, 7, 883-892 (2005) [co-authored with Z. Emden and S. T. Cavusgil].
  • International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward, Journal of International Marketing, 13, 4, 1-27 (2005) [co-authored with S. Deligonul and S. T. Cavusgil].

Professional Memberships

  • Academy of International Business
  • American Marketing Association
  • Academy of Marketing Science